Looking for the 2026 guide? Read the HFA Show 2026 Overview & Attendee Guide here.
The HFA Show is heading to Las Vegas in 2027. After a memorable run in San Diego for 2026, the fitness industry's largest annual gathering moves to Mandalay Bay for 2027, bringing thousands of gym owners, studio operators, equipment manufacturers, and technology providers together under one massive roof. Here's everything you need to know about attending The HFA Show 2027, from registration and travel logistics to venue details, weather tips, and making the most of your time in Vegas.
Key HFA Show 2027 Details at a Glance
Dates: March 10-12, 2027
Venue: Mandalay Bay Convention Center, Las Vegas, Nevada
Host Organization: Health & Fitness Association (HFA)
Address: 3950 South Las Vegas Boulevard, Las Vegas, NV 89119
What Is the Health & Fitness Association?
The Health & Fitness Association (HFA) is the leading trade organization for the global fitness industry, representing gyms, health clubs, fitness studios, and wellness businesses worldwide. Formerly known as IHRSA, the HFA's mission is to grow, promote, and protect the industry while advancing global health through physical activity.
The HFA community includes operators of all sizes, from single-location boutique studios to multi-national health club chains, along with the equipment manufacturers, technology providers, and service companies that support them.
The Fitness Industry in 2027: Why This Year Matters
The fitness industry is riding the longest sustained growth streak in its history. U.S. gym membership hit a record 77 million people in 2024, up 20% from 2019, and membership growth has continued to accelerate through 2025 and into 2026. Roughly one in four Americans (24.9% of the population aged six and older) now belongs to a gym, studio, or fitness facility.
U.S. fitness industry revenue has expanded to approximately $47 billion, with more than 114,000 fitness clubs operating nationwide. Globally, the health and fitness club market was valued at $121 billion in 2024, with projections to nearly double by 2032.
Several forces are shaping the conversation heading into 2027:
The $6.8 trillion global wellness industry continues to reshape what gyms look like and what services they offer. GLP-1 medications are changing how consumers think about weight management and fitness, pushing operators to rethink programming and member engagement. The "gym-as-clinic" model is gaining traction, with more facilities integrating health screenings, recovery services, and preventive care. The "Everything Gym" trend is accelerating, with operators bundling fitness, wellness, nutrition, and social experiences under one roof. And the women's health boom is creating entirely new programming categories and revenue streams.
Meanwhile, according to research from Datagonist and FIT-C (Q1 2026, n=2,500), the total fitness market opportunity is $128.4 billion, with current members representing $95.6 billion of that. Former members represent a $27 billion recapture opportunity, with 26.5 million Americans likely to rejoin a fitness facility. The top cancellation reasons remain cost (34%), free alternatives (23%), and low usage (20%).
For operators looking to capitalize on this growth, the key challenge is converting the 75% of Americans who still don't belong to a fitness facility and recapturing the millions who have lapsed. That's where AI-powered solutions like Replify's AI receptionist and sales agent come in, helping facilities respond to every lead 24/7 across phone, text, and email without ever missing a call or inquiry.
What Is The HFA Show?
The HFA Show is the must-attend annual conference and trade show where the global health and fitness community comes together. It brings together thousands of fitness professionals for education sessions, keynote presentations, hands-on workshops, and one of the largest trade show floors in the industry.
Here's what makes it worth attending:
Learn from the best. Dive into hands-on training sessions and breakout workshops covering everything from sales and marketing to programming, technology, leadership, and member retention.
See what's next. The trade show floor features hundreds of exhibitors showcasing the latest equipment, software, programming, and services, including AI for gyms and fitness studios.
Build your network. The HFA Show is where operators, vendors, consultants, and investors connect. Many of the most impactful business relationships in fitness start in the hallways and after-hours gatherings at this event.
Get energized. Between early morning workouts hosted by exhibitors, keynote presentations from visionary speakers, and the general buzz of being surrounded by thousands of people who love fitness, you'll leave recharged and full of ideas.
The HFA Show 2027 Venue: Mandalay Bay Convention Center
The 2027 HFA Show takes place at the Mandalay Bay Convention Center, one of the largest and most modern convention facilities in North America.
The numbers tell the story. Mandalay Bay's convention center spans 2.1 million square feet of total meeting and exhibit space, with approximately 1.1 million square feet dedicated to exhibit space alone. The facility includes roughly 75 distinct breakout and meeting rooms, multiple ballrooms (including the South Pacific Ballroom at approximately 44,000 square feet and the Islander Ballroom at approximately 31,000 square feet), and the Michelob Ultra Arena, which can seat up to 12,000 for general sessions or special events.
The convention center recently completed a $100 million renovation that updated all pre-function spaces, meeting rooms, and a million square feet of exhibit space with modern design, advanced technology, customizable LED display walls, and refillable water stations. The facility also features one of the nation's largest rooftop solar installations, with more than 26,000 panels.
What makes Mandalay Bay especially convenient for conference attendees is that it's an integrated resort. Your hotel, the convention center, restaurants, entertainment, and even an 11-acre beach with a wave pool are all connected under one complex. The resort includes roughly 4,750 room accommodations across Mandalay Bay (3,209 rooms), W Las Vegas (1,117 suites), and Four Seasons (424 rooms), plus a 135,000-square-foot casino, a full spa and fitness center, and more than two dozen restaurants.
For more details on the venue, visit Mandalay Bay Meetings & Groups or the Vegas Means Business listing for Mandalay Bay.
Getting to Mandalay Bay from the Airport
Mandalay Bay is one of the closest major Strip resorts to Harry Reid International Airport (LAS), sitting approximately 3 miles south. Depending on traffic, the drive typically takes between 10 and 20 minutes, though during major conventions and events, travel times can stretch longer.
Here are your main transportation options:
Rideshare (Uber/Lyft). This is the most popular option for conference attendees. The average ride from LAS to Mandalay Bay costs approximately $19 and takes about 13 minutes. Rideshare pickup is located at the airport's designated rideshare lot. Download both apps before you land, since surge pricing during major events can push costs higher, and having both apps gives you the ability to compare.
Taxi. Taxis are available at the airport's taxi stand and cost approximately $21-$26 to Mandalay Bay (Zone 1 from the airport), plus a $1 fuel surcharge. Taxis are metered and do not surge price, which can make them a better deal during peak convention times.
Airport shuttle. Shared shuttle services operate from LAS to most Strip resorts, including Mandalay Bay. Because Mandalay Bay sits at the south end of the Strip, it's typically one of the first or last stops on the shuttle route. Expect the ride to take 20-30 minutes with multiple hotel stops. Check with the airport for current shuttle schedules and pricing.
Rental car. If you're planning to explore beyond the Strip, a rental car gives you flexibility. Mandalay Bay has on-site parking structures. Self-parking and valet are both available.
Private car or town car. For a more premium experience, private sedan or limousine services can be arranged through Mandalay Bay's concierge or booked independently ahead of time.
A note for frequent Vegas visitors: Mandalay Bay does not operate its own complimentary airport shuttle. Plan your transportation before you land, especially if you're arriving during peak check-in hours on the days leading up to the show.
Las Vegas Weather in March
One of the perks of a March Vegas conference is the weather. Early March in Las Vegas is one of the most pleasant times of year, with average daytime highs in the upper 60s to mid-70s (Fahrenheit) and nighttime lows in the upper 40s to low 50s. You'll get roughly 10 hours of sunshine per day, minimal chance of rain (typically only 2-3 days of precipitation for the entire month), and low humidity.
That said, the desert can surprise you. Mornings and evenings can feel cool, especially if you're walking between buildings or attending an early morning workout. Temperatures can also swing, so layers are your friend. A light jacket for the evening and sunglasses for the daytime will serve you well.
The convention center itself is heavily air-conditioned, so even if the weather is warm outside, you'll want a layer for long sessions indoors.
What to pack for the weather:
- Light layers (a sweater or light jacket for evenings and air-conditioned rooms)
- Sunglasses and sunscreen (the desert sun is intense, even in March)
- Comfortable walking shoes (you'll cover 15,000-20,000 steps a day between sessions, the trade show floor, and dinner reservations)
- Workout clothes (you're at a fitness conference, take advantage of early morning sessions)
What to Expect at The HFA Show 2027
Important note: As of this writing, the Health & Fitness Association has confirmed the dates (March 10-12, 2027) and venue (Mandalay Bay, Las Vegas) but has not yet released the full schedule, session lineup, keynote speaker, registration pricing, hotel room blocks, sponsorship details, or exhibitor information. We will update this guide as those details become available. For the latest information directly from the HFA, visit healthandfitness.org/events.
Based on the structure of previous HFA Shows, here's what attendees can typically expect:
Pre-show day. Early check-in, potential pre-conference training, certifications, and informal networking.
Conference days (March 10-12). Education sessions, keynote presentations, the Hall of Fame ceremony, community events, and early morning workouts hosted by exhibitors. Day sessions typically run from around 8 a.m. to 5 p.m.
Trade show floor. Hundreds of exhibitors showcasing the latest equipment, programming, software, and services. The trade show typically opens on the second day of the conference.
Networking events. The HFA Show typically features a kick-off party, receptions, and informal gatherings that are some of the best networking opportunities at the event.
HFA Show 2027 Keynote Speaker
The keynote speaker for The HFA Show 2027 has not yet been announced. Previous keynote speakers have included entrepreneurs, thought leaders, and public figures who bring perspective from both inside and outside the fitness industry. The 2026 keynote, for reference, was Jesse Itzler, the serial entrepreneur behind Marquis Jet, Zico Coconut Water, and the 29029 endurance event series.
When the 2027 keynote is announced, we'll update this section. Check the HFA events page for the latest.
HFA Show Education Tracks
Based on previous years, The HFA Show typically features targeted education tracks covering:
Staff Management - Recruitment, team building, and performance management strategies for fitness businesses.
Sales & Marketing - Attracting and retaining members with proven techniques and innovative strategies. (Looking for an edge? Discover how AI sales agents are transforming lead conversion in the fitness industry.)
Research & Advocacy - Industry-leading research on global wellness and consumer trends from the Health & Fitness Association.
Technology & Operations - Tools and systems that enhance efficiency and integrate technology, including AI for recreation facilities.
Programming - Creating fitness programs that engage and inspire members across all demographics.
Retention & Experience - Techniques to improve the member experience and reduce churn.
Leadership & Career Growth - Leadership development insights and career strategies.
Studio - Trends shaping the boutique fitness and studio market. AI for spas and wellness centers is a growing topic.
Industry Partner - Research, equipment, and technology shaping the future of wellness.
The HFA Show also typically offers continuing education credits (CECs) across multiple sessions.
AI at The HFA Show 2027
AI was one of the most talked-about topics at The HFA Show 2026, and expect that momentum to accelerate in 2027. From dedicated education sessions on artificial intelligence in fitness operations to a growing number of AI-focused exhibitors on the trade show floor, the conversation around AI adoption in the fitness industry is no longer theoretical. It's operational.
At the 2026 show, Replify CEO Tony Small led a featured session on "AI as a Sales Agent for Fitness Businesses," walking attendees through real-world case studies showing how AI accelerates lead capture, improves customer touchpoints, and drives measurable ROI for multi-location operators. Sessions like Tony's reflect a broader shift in the HFA's programming toward practical, technology-driven solutions.
On the trade show floor, exhibitors are increasingly showcasing AI-powered products across categories including lead management, member engagement, billing and collections, front desk automation, and outbound sales. Whether you're evaluating AI for the first time or looking to expand your current stack, The HFA Show is where you'll see the widest range of fitness-specific AI solutions in one place.
What to look for in 2027:
- Education sessions focused on AI implementation, ROI measurement, and case studies from operators who have deployed AI at scale
- Live demos of AI products on the trade show floor, from AI receptionists and chatbots to outbound calling platforms and intelligent CRM integrations
- Panel discussions on the ethical and practical considerations of AI in member-facing environments
- Networking opportunities with other operators who are in various stages of AI adoption
If you're exploring how AI fits into your fitness business, the HFA Show is the best place to see, compare, and ask questions about AI solutions in a vendor-neutral environment. And of course, you can always visit the Replify booth for a hands-on demo.
HFA Show 2027 Promo Codes & Discounts
Looking for a deal on your HFA Show 2027 registration? Here's what we know so far.
Early-bird pricing. The HFA typically offers discounted registration rates for attendees who register early. Pricing for the 2027 show has not been released yet, but based on previous years, expect early-bird windows to open several months before the event. If you're planning to attend, register as soon as pricing goes live. Rates increase as the show approaches.
HFA member discounts. HFA members typically receive discounted registration rates compared to non-members. If you're not already an HFA member, it's worth evaluating whether the membership savings on conference registration (plus year-round benefits) make it worthwhile.
Exhibitor promo codes. Many exhibitors and industry partners distribute promotional discount codes to their customers and prospects ahead of The HFA Show. These codes can provide savings on conference registration. If you're a current Replify customer and want a discount code for The HFA Show 2027, reach out to your Replify contact. We'll do our best to help.
Group rates. If you're bringing a team, the HFA has historically offered group registration discounts. Check the HFA registration page when pricing is released.
We'll update this section with specific pricing and any confirmed promo codes as they become available.
Become an HFA Show 2027 Sponsor or Exhibitor
The HFA Show trade floor is one of the largest in the fitness industry, and sponsorship and exhibitor packages provide significant visibility in front of thousands of decision-makers, from gym owners and studio operators to fitness brand executives and investors.
Sponsorship and exhibitor details for 2027 have not yet been released. When they are, options typically include trade show booth packages in a range of sizes, sponsored sessions and speaking slots, brand visibility through lanyards, signage, app placements, and event sponsorships, as well as hospitality suite and reception sponsorships.
If you're a fitness technology company, equipment manufacturer, or service provider interested in exhibiting or sponsoring, keep an eye on the HFA sponsorship page and the HFA exhibiting page for updates.
For fitness operators evaluating vendor partnerships, the trade show floor is one of the most efficient ways to see demos, compare solutions, and negotiate deals in person.
HFA Registration, Hotels & Room Blocks
Registration pricing, hotel room blocks, sponsorship packages, and exhibitor information have not yet been released by the Health & Fitness Association for the 2027 show. When details are announced, we will update this guide. Early registrants typically receive discounted pricing, and HFA members receive additional discounts and exclusive networking opportunities.
We recommend bookmarking the HFA events page and checking back regularly for updates. Based on previous years, expect registration and hotel blocks to open several months before the show, with early-bird pricing available for a limited window.
A practical note on hotels: While Mandalay Bay itself will likely serve as the host hotel, Las Vegas has more than 150,000 hotel rooms across the city, including several properties within walking distance of Mandalay Bay. Adjacent options include the Delano (connected to Mandalay Bay), Luxor, and Excalibur. If you're on a budget, properties slightly further down the Strip or off-Strip offer significant savings. The Las Vegas Monorail and rideshare apps make getting around easy.
Book early. Room blocks at the host hotel fill up fast, and Las Vegas hotel rates fluctuate significantly based on demand.
Mandalay Bay Rewards: Save Money with MGM Rewards
Here's a money-saving tip that many conference attendees overlook: Mandalay Bay is part of the MGM Resorts portfolio, which means it participates in the MGM Rewards loyalty program. Signing up is free, takes about two minutes, and can save you real money during your stay.
What you get as a free MGM Rewards member (Sapphire tier):
- Earn points on hotel stays, dining, entertainment, and attractions at Mandalay Bay and all MGM properties
- Access to member-only rates when booking directly
- Ability to redeem points toward future hotel stays, dining, and entertainment
- Access to MGM Rewards Moments (curated experiences exclusive to members)
Higher-tier perks that matter for conference travelers:
- Pearl status (20,000 tier credits): Complimentary self-parking at all MGM properties, which alone can save you $20+ per day in Las Vegas
- Gold status (75,000 tier credits): Waived resort fees on direct bookings, priority check-in, and room upgrades when available
- MGM Rewards also matches with Marriott Bonvoy. Pearl members get Marriott Silver Elite status, Gold members get Marriott Gold Elite, and the tiers continue up from there. If you already have Marriott Bonvoy status, you may be able to match into MGM Rewards as well.
The practical takeaway: Even if you're just attending one conference, signing up for MGM Rewards before you book means you'll earn points on your room, meals, and any entertainment you enjoy during the show. And if you already have MGM Rewards or Marriott Bonvoy status, make sure your accounts are linked before you arrive to take advantage of parking, resort fee waivers, and check-in perks.
Sign up at mgmrewards.com before your trip.
Things to Do Near Mandalay Bay
Mandalay Bay sits at the south end of the Las Vegas Strip, and there's plenty to see and do beyond the convention center. Whether you have a free evening or you're extending your trip, here are some options within easy reach.
On-property at Mandalay Bay:
- Shark Reef Aquarium, a 1.6 million-gallon aquatic attraction with sharks, rays, and sea turtles
- The 11-acre Mandalay Bay Beach, including a wave pool (seasonal, but the pool area is often open in March)
- House of Blues for live music
- More than two dozen restaurants, from casual to fine dining
- Spa Mandalay for post-conference recovery
Walking distance:
- Luxor Hotel & Casino (connected via walkway)
- Excalibur Hotel & Casino (connected via walkway)
- Allegiant Stadium, home of the Las Vegas Raiders and major concert events
Short ride away:
- The Las Vegas Strip, including the Bellagio fountains, The Sphere, and dozens of world-class restaurants and shows
- Fremont Street Experience and the downtown arts district
- Red Rock Canyon for a desert hike (about 30 minutes by car)
- The Las Vegas Premium Outlets for shopping
Tips for Attendees
Register early. Prices go up, rooms get booked, and popular sessions fill. Don't wait.
Wear comfortable shoes. Expect to walk a lot. Mandalay Bay's convention center is massive, and you'll also be navigating the resort itself, restaurants, and potentially other Strip properties. Think 15,000 to 20,000 steps a day.
Pack workout clothes. You're at a fitness conference. Take advantage of the early morning workouts and try new programming from exhibitors.
Bring a light jacket. The convention center air conditioning runs strong, and Vegas evenings in March can be cooler than you'd expect.
Talk to people. The fitness community is genuinely welcoming. The people you meet in sessions, on the trade show floor, and at the hotel bar may become your most valuable business contacts. This is your chance to connect with peers from around the world.
Download rideshare apps before you land. Have Uber and Lyft ready on your phone. You'll use them for airport transfers and for exploring Vegas beyond Mandalay Bay.
Explore Las Vegas. While the convention and trade show will fill your days, Las Vegas offers incredible dining, entertainment, and nightlife. Take at least one evening to experience the Strip, catch a show, or try one of the city's world-class restaurants.
Stay hydrated. The desert air is dry, and between walking, early morning workouts, and the occasional evening out, dehydration sneaks up on you. Carry a water bottle and drink more than you think you need.
Sign up for MGM Rewards before your trip. It's free, and you'll earn points on everything from your hotel room to dinner. See the section above for details.
The Business Case for Attending
The operators who will thrive in 2027 and beyond are those who invest in learning, networking, and technology adoption. The HFA Show is where you'll find all three in one place.
With membership dues accounting for approximately 76% of fitness facility revenue (according to the HFA's benchmarking data), operators are increasingly focused on diversifying into wellness, recovery, and ancillary services. The trade show floor is where you'll discover new revenue streams, technology solutions for multi-location businesses, and strategies from operators who are outperforming the industry median.
For small and medium fitness businesses looking to compete with larger chains, The HFA Show provides actionable strategies and technology partnerships that level the playing field.
Don't Miss Replify at The HFA Show 2027
Visit the Replify booth on the trade show floor to see our AI sales agent and AI receptionist in action. We'll have live demos, real-time Q&A, and AI-powered strategies tailored for fitness operators of all sizes.
Why stop by:
- See how AI handles leads 24/7 across phone, text, and email, freeing your staff to focus on member experience
- Learn from real-world case studies showing how gyms and studios are achieving measurable ROI with AI
- Experience Replify's outbound AI sales and AI billing and collections capabilities firsthand
Ready to see what Replify can do before the show? Book a demo or call/text 206-231-5978 to try it now.
HFA Show 2027 FAQ
When is The HFA Show 2027?
March 10-12, 2027.
Where is The HFA Show 2027?
Mandalay Bay Convention Center, 3950 South Las Vegas Boulevard, Las Vegas, NV 89119.
How big is the Mandalay Bay Convention Center?
The convention center offers 2.1 million square feet of total meeting and exhibit space, with approximately 1.1 million square feet of exhibit space and roughly 75 breakout and meeting rooms.
How do I register for The HFA Show 2027?
Registration details have not been released yet. Visit healthandfitness.org/events for the latest information. Based on previous years, expect registration to open several months before the show, with early-bird discounts available.
How much does The HFA Show cost?
Pricing has not been announced for 2027. Previous HFA Shows have offered tiered pricing including full conference + trade show passes and trade-show-only passes, with discounts for HFA members and early registrants.
Are there HFA Show 2027 promo codes or discount codes?
Early-bird pricing and HFA member discounts are typically the best deals. Many exhibitors also share promo codes with their customers. If you're a Replify customer, contact us for a discount code when registration opens.
What hotel should I stay at for The HFA Show 2027?
Hotel room blocks have not been announced yet. Mandalay Bay will likely serve as the host hotel. Adjacent properties include Delano (connected to Mandalay Bay), Luxor, and Excalibur. Book early once room blocks are released.
How far is Mandalay Bay from the Las Vegas airport?
Approximately 3 miles from Harry Reid International Airport (LAS). By rideshare or taxi, the trip typically takes 10-20 minutes depending on traffic.
How much does a ride from the airport to Mandalay Bay cost?
Rideshare (Uber/Lyft) averages around $19. Taxis cost approximately $21-$26 plus a fuel surcharge. Shared airport shuttles cost approximately $12.
Does Mandalay Bay have an airport shuttle?
No. Mandalay Bay does not operate a complimentary airport shuttle. Guests arrange their own transportation via rideshare, taxi, shuttle, rental car, or private car service.
What's the weather like in Las Vegas in March?
Expect daytime highs in the upper 60s to mid-70s (F) and nighttime lows in the upper 40s to low 50s (F). Sunny skies, low humidity, and very little chance of rain. Pack layers, sunglasses, and sunscreen.
What should I wear to The HFA Show?
Smart casual is the standard. Athleisure and sneakers are completely acceptable. Prioritize comfort since you'll be on your feet all day.
Who is the keynote speaker at The HFA Show 2027?
The keynote speaker has not been announced yet. Check the HFA events page for updates.
Will there be AI-focused sessions at The HFA Show 2027?
Based on the 2026 show, expect multiple sessions covering AI in fitness operations, including topics like AI for lead conversion, member engagement, and billing automation.
How do I become an HFA Show 2027 sponsor or exhibitor?
Sponsorship and exhibitor information has not been released for 2027. Visit the HFA sponsorship page or the HFA exhibiting page for details when available.
Will there be virtual attendance options?
The HFA has not announced virtual options for 2027. Check with HFA closer to the event.
Can I earn continuing education credits (CECs)?
Based on previous years, yes. The HFA Show typically offers CECs across multiple sessions. Specific details for 2027 have not been released.
Is there parking at Mandalay Bay?
Yes. Mandalay Bay offers both self-parking and valet parking. MGM Rewards members with Pearl status or higher receive complimentary self-parking.
Can I earn loyalty points during my stay at Mandalay Bay?
Yes. Mandalay Bay participates in MGM Rewards. Sign up for free at mgmrewards.com to earn points on hotel, dining, and entertainment. MGM Rewards also matches with Marriott Bonvoy.
What is there to do near Mandalay Bay after hours?
Mandalay Bay has 24+ restaurants, House of Blues, Shark Reef Aquarium, and an 11-acre beach. It's also connected via walkway to Luxor and Excalibur, and the rest of the Strip is a short rideshare away.
What about The HFA Show 2028?
Already on the calendar: March 13-15, 2028, at the Henry B. Gonzalez Convention Center in San Antonio, Texas.
Industry Resources
Before you attend, catch up on the latest industry insights:
- HFA Events & Registration - Official event details and registration
- Mandalay Bay Convention Center - Venue details and meeting facilities
- Mandalay Bay Convention Facilities - Floor plans and capacity details
- Vegas Means Business: Mandalay Bay - Las Vegas convention planning resources
- Replify AI Blog - AI strategies for fitness businesses
- Replify Case Studies - Real results from gyms using AI sales agents
- Replify Events - See where we'll be throughout the year
About This Guide
This guide is published by Replify to help fitness professionals plan for The HFA Show 2027. We will update this page as the Health & Fitness Association releases additional details, including registration pricing, hotel room blocks, the session schedule, keynote speakers, and exhibitor information.
The fitness industry has never been stronger, with record-setting membership numbers, accelerating revenue growth, and an unprecedented wave of technology adoption transforming how gyms and studios operate. The operators who invest in learning, networking, and technology will be the ones who lead the next chapter. Las Vegas is the place to be in March 2027.
See you at Mandalay Bay.
Sources: Health & Fitness Association (HFA) 2025 Annual Report and Benchmarking Report; IBISWorld, Gym, Health & Fitness Clubs in the US, February 2026; Datagonist/FIT-C, "The Fitness Membership Divide," Q1 2026 (n=2,500); Fitt Insider, "State of Health & Wellness 2025"; Fortune Business Insights; Mandalay Bay Convention Center / MGM Resorts International; Las Vegas Convention and Visitors Authority.
